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Save the Date: 8 & 9 April 2027
Athens
The Meeting Point of AI & Marketing: Strategy, Creativity and Real Impact
The AI in Marketing Conference 2026 took place on April 2–3 at OTEAcademy, bringing together marketers, decision-makers, creatives, and tech leaders at the ultimate meeting point for those shaping the future of AI-powered marketing.
Over two days, leading professionals from Greece and across international markets shared strategies, tools, and real-world experiences on how AI is transforming marketing — from search and content to personalization, performance, and brand trust. Alongside the main conference agenda, hands-on masterclasses and workshops offered participants the opportunity to dive deeper into practical applications, frameworks, and tools, turning insight into immediate action.
The message of the conference was clear:
In the age of AI, it’s not enough to use the tools, you need to rethink how you think, create, make decisions, and build a strategy around it.
AI in Marketing Conference 2026! Check here.
4 years AI in Marketing Conference 2026 in numbers
Attendees
Speakers & Industry Experts
Hours of Live Content
Speakers
AI in Marketing Conference Highlights!
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Key Highlights
- Global and local experts: World-class speakers, global innovators, and top Greek marketers on one stage.
- Panels discussions: Engage in candid conversations that address the real challenges that marketers are navigating in the AI era.
- Award-winning cases: A spotlight on top cases in the field; what works, why it worked, and what to take away.
- Masterclasses that deliver: Join focused sessions to go deeper. From visionary thinking to in-platform know-how, you’ll leave with ideas you can apply Monday morning.
- Elite networking: Build meaningful connections with CMOs, digital leads, creative directors, brand and marketing leaders.
- Past Attending Companies
Google, Wix, The Coca-Cola Company, Booking.com, Microsoft, Eurobank, Piraeus, Novibet, Public, Max Greece, PLAISIO, Metro, Mastercard, National Bank of Greece, Skroutz, Sleed, Cosmos Sport, Funky Buddha, APIVITA, Kathimerini, Elpen, Alpha Bank, Lamda Developments, ΟΤΕ, Pfizer, ΟΠΑΠ, Aegean, Stavros Niarchos Foundation, ΑΝΤ1, Titan, Interamerican.
Who Will Be There
- CMOs and Marketing Leaders
- Digital and Brand Strategists
- Performance Marketers and Campaign Managers
- Creative Directors and Content Leads
- AI Product Owners and MarTech Specialists
- Agencies, Platforms and Tech Providers
Reasons to Sponsor
- DIRECT ACCESS TO TARGET MARKET
- BRAND AWARENESS
- LEAD GENERATION
- COMMUNITY ENGAGEMENT
- NETWORKING
Showcase Your Specialization
- Showcase your expertise to the right audience.
- Engage with your customers in an environment designed for meaningful interactions and relationship building.
Boost Visibility
- Enhance your brand’s visibility by leveraging the hybrid nature of our conference, offering both live and virtual promotion opportunities.
- Connect your company with the conference’s content and audience, building trust and loyalty among your customers.
Identify Potential Customers
- Locate and engage with potential customers in a setting optimized for networking and business development.
- Utilize this opportunity to simplify the purchasing decision for your customers by showcasing your products and services in action.
Join a Vibrant Business Community
- Become an integral part of the business community related to your industry.
- Create opportunities for the community to interact with your brand and strengthen your relationships with existing customers through active engagement and support.
Connect with Decision Makers
- Meet with executives and professionals who are influential in your industry and gather valuable insights into market needs and opinions regarding your offerings.
- Mingle with fellow stakeholders and establish positive liaisons that can lead to boosting your company’s income and generating more brand advocacy
Grand Sponsor
Max Greece is operating in Greece since 2018, offering high-level media buying services for advertising time and space through its innovative Campaign Response Optimization model, measuring and maximizing branded demand. Max Greece is also the core of MAX Group, a wider group of companies delivering specialized marketing effectiveness services including Leadmark, The Ad Store Greece, 3D MEDIA etc. Max Greece is the largest Greek independent media buying group, offering Brand & Commercial Performance Optimization, Offline & Online Content Marketing, TV Attribution & Sales Forecasting models. Driven by its “Proven Growth Catalyst” vision, Max Greece focuses on innovation targeting to maximize clients’ ROAS investing in international know-how and AI tools that optimize ROI metrics (Sell-Out, Traffic, Downloads, Calls) connecting online & offline channels directly to sales.
Sponsors
Appex Consulting is a Salesforce partner delivering expert implementation, optimization, managed services, and advisory to help businesses of all sizes maximize value from the Salesforce platform and the latest AI technologies. With deep technical expertise, the team builds powerful solutions across industries, empowering organizations to achieve true digital transformation.
Mentionlytics is an AI-powered social listening and brand intelligence platform trusted by leading brands and agencies across 100+ countries. It monitors mentions across social media and online sources, analyzes the data, and provides actionable insights that go beyond simple data collection. The platform evaluates sentiment and emotional tone, delivers instant crisis alerts, and keeps track of competitors’ activities. For marketing leaders who need to act quickly and demonstrate impact, Mentionlytics transforms internet chatter into a competitive advantage.
Pobuca is an AI-powered Customer Experience company that helps brands truly understand, engage, and grow their customers. Through its all-in-one platform and expert consulting services, Pobuca transforms scattered customer data into actionable insights, enabling businesses to measure, design, and continuously improve their Customer Experience and Loyalty strategies.
Sleed, founded in 2010, is one of the largest Digital Marketing & Technology agencies in Greece, with a team of 200+ specialized professionals and more than 350 awards, including Best Workplaces™, Agency of the Year, and Effie Award. Through dedicated teams in strategy, design & development, data, performance marketing, and creative, it serves 300+ clients across 35+ industries. In early 2026, the company announced its investment in HappyOnline, an award-winning Web Design & Development agency with more than 10 years of presence and 85+ distinctions, recognized for its strong expertise in developing AI-driven applications, automations, and artificial intelligence solutions that optimize business workflows and digital experiences.
Social Active is a multiple award-winning B2B marketing agency that designs and implements performance-driven growth systems. Acting as a Fractional CMO, the company combines strategy, digital marketing, and AI to create personalized, scalable solutions. Its approach focuses on lead generation, automation, and measurable results, helping businesses move from simple campaigns to structured systems that improve efficiency and drive consistent growth.
Under the Auspices
Venue Sponsor
Audiovisual Support
Catering Services
Language Accessibility Sponsor
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