Katerina Kechagia

Katerina Kechagia is a seasoned media intelligence expert and a leader in transforming complex media data into actionable insights. With over 15 years of experience, she has built a proven track record in media monitoring, reporting, analysis, and business operations, excelling in fast-paced, data-driven environments since 2008.

Throughout her career, Katerina has spearheaded multiple departments at Clip News, overseeing international operations, media monitoring, and reporting/analysis teams. She currently leads the advancement of the Media Intelligence Business Ecosystem in Greece and Cyprus. Additionally, she serves as Vice President at FIBEP, the Global Media Intelligence Organisation, where she oversees the State of the Industry portfolio.

Katerina holds a degree in Journalism and Mass Communications and has a background in print and broadcast journalism. She is dedicated to helping businesses harness the power of media intelligence, providing precise insights that inspire strategic action and success.

Presentation Title:

"AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights"

How can marketers cut through the noise and turn overwhelming publicity data into meaningful insights? This speech delves into the transformative power of AI in monitoring tools, showing how brands can shift from merely tracking coverage to leveraging real-time insights for smarter decision-making. The presentation also addresses ethical considerations in AI-driven media monitoring, emphasizing transparency and responsible data use.

Key Takeaways:
• AI enables proactive brand management by detecting PR crises early.
• Competitive intelligence is enhanced with AI-driven sentiment analysis and trend prediction.
• AI helps brands refine their narratives, ensuring maximum audience engagement.
• Ethical AI use is essential, requiring human oversight and data privacy safeguards.

This session is designed for marketing executives, brand managers, digital strategists, and media professionals looking to harness the power of AI without losing control over their brand narrative. Walk away with practical strategies to integrate AI-driven media intelligence into your marketing workflow.