Faidon Giachanatzis

Faidon is the Founder and CEO of Appex Consulting, a specialized Salesforce partner helping organizations turn daily challenges into actionable, modern solutions. Operating at the intersection of business and technology, he brings deep expertise in strategy consulting, go-to-market strategy, and the Salesforce ecosystem. Having worked across multiple countries and gained insights into what ‘good looks like’ in enterprise software, Faidon advises clients on scaling revenue operations, enhancing customer experience, and driving digital transformation—leveraging the latest AI capabilities within Salesforce. By combining commercial acumen with hands-on platform expertise, he and his team ensure technology investments align with strategic priorities, delivering sustainable growth, operational clarity, and long-term value.

Presentation Title:

"Agentic Marketing with Salesforce"

This session examines agentic marketing as an emerging operating model where AI systems continuously interpret customer signals, make decisions, and take action across the marketing lifecycle. The approach helps address long-standing CMO challenges such as fragmented martech stacks, slow time-to-market, and the difficulty of delivering relevant, personalized experiences at scale.

Drawing on the latest announcements from Salesforce in martech and AI, the session explores how a unified platform like Marketing Cloud can support digital transformation by connecting data, orchestration, and intelligence across channels. Examples from Salesforce’s evolving Marketing Cloud capabilities and Agentforce illustrate how agentic marketing can improve agility, accountability, and customer impact.