Andreas Kougentakos

Andreas Kougentakos is a Growth Strategist and Fractional CMO with over 15 years of experience in digital marketing. He is the founder of Social Active, an award-winning B2B marketing agency focused on building performance-driven growth systems. His work combines digital marketing with AI to design personalized, scalable solutions that adapt to how modern businesses grow. He focuses on building integrated systems that generate leads, automate processes, and drive measurable results. His philosophy is simple: strategy first. Once he understands the business, expect bold, innovative solutions built to deliver real results.

Presentation Title:

"From Leads to Sales: AI-Powered Personalization at Scale"

We've entered the era of 1-to-1 marketing, where the brands that win are the ones that make every single person feel like the only person in the room. Mass messaging is losing its grip, and the ability to deliver the right message, to the right person, at exactly the right moment is now the real competitive advantage. Personalization at scale is no longer a luxury. This session will show you exactly how to put that into practice.

Key Takeaways (ENG)
● The hidden cost of delayed follow-up and why timing is everything in sales
● A simple scan, that replaces hours of manual outreach
● Why being first and memorable is a guaranteed strategy that works.
● The power of instant, multilingual AI avatar video messaging
● What a fully booked post-event calendar actually looks like and how to make it your
reality.