Elena Bouka

EU Qualified legal counsel located in the Netherlands with two LLM degrees, in Business Law and Law & Technology. Elena has over a decade of experience advising multinational companies, scale-ups in different industries such as such as HR, AI Products, Tech Consulting, Marketing, Banking. Elena brings business acumen and advanced legal knowledge with a deep understanding of new technologies and AI.

Passionate about emerging technologies and data protection, Elena closely monitors global technological and regulatory developments to provide strategic advice that addresses the challenges of an ever-evolving landscape.

Presentation Title:

"Let’s talk about current AI legal developments!"

The AI and emerging technologies landscape is evolving rapidly, creating both opportunities and challenges for industries worldwide. This session will provide an overview of the new European AI legislation, the EU AI Act, including its framework, key developments, prohibitions, and approach to generative AI. We will also explore how it compares with global regulatory trends and conclude with insights into what these changes could mean for the marketing sector.