Liza Koroleva

Liza has over eight years’ experience in marketing and leads creative strategy for multiple DTC and lifestyle brands. Her work sits at the intersection of storytelling, performance, and emerging technology, focusing on how human creativity and machine intelligence can work together to drive modern marketing.

She uses AI to accelerate research, explore cultural insights, stress-test messaging and iterate campaigns in real time based on performance data.

Liza uses AI not as a replacement for creativity, but as a strategic tool to expand idea generation. Her work is rooted in the belief that AI should amplify human thinking and that the strongest marketing in the AI era still begins with emotion, culture and lived experience.

Presentation Title:
"From Scroll to Soul: How AI Is Transforming Creative That Actually Converts"

This keynote explores how AI is redefining creative strategy in performance-driven marketing environments. Liza shares how she uses AI to accelerate insight, expand idea generation, and continuously optimise storytelling through live performance data. Through case studies across multiple DTC brands, the session introduces a practical framework for building high-performance creative that combines human creativity with machine intelligence.