Martin Szugat

Martin Szugat is a data & AI business catalyst: His company, Datentreiber, accelerates organizations in their digital transformation and drives them forward with data & AI innovations. He uses the freely available Data & AI Business Design Kit to develop strategies and solutions for his clients and teaches the globally recognized method at universities, such as the International Space University, the University of Applied Sciences in BA Zurich, and the Steinbeis Augsburg Business School, as well as in the Datentreiber training courses. He has also been program director of the Machine Learning Week Europe Conference for over 10 years.

Presentation Title (Day 1):

"Playing AI to Win the Marketing"

Let's play together: a collaborative card game in which we develop an AI strategy for your company. The goal: to achieve the highest possible ROI for AI! To achieve this, we need to work together to ideate the right AI use cases for marketing and apply them for the right purposes. In this game, you will learn why an AI strategy is crucial for the successful application of AI and what makes a winning AI strategy. The game is freely available on Miroverse, so you can play it again: https://miro.com/templates/playing-ai-to-win-the-business/

Masterclass Τitle:
"Design a Lean Data & AI Marketing Strategy"

In the strategy game “Playing AI to Win the Marketing” on Day 1, you learned why an AI strategy is important for your business and what makes a successful AI marketing strategy. In this masterclass, you will learn in ONE HOUR how to develop an AI strategy in ONE DAY that will lead you to data-driven, AI-powered marketing in ONE YEAR. To enable you to implement this directly for yourself, you will receive a free Miro template and we will practice using it together in Miro on a practical example. So, bring your notebook! (You don't need a Miro account.)