Robert Wagner

Robert Wagner is the Senior GTM Product Lead for AI Solutions at Google, based in Dublin, Ireland. With an extensive background in strategic consulting and digital transformation, he has developed deep expertise in scaling performance marketing across the EMEA market. Passionate about sustainable business growth, Robert specializes in helping businesses leverage AI-powered solutions to optimize their digital presence and achieve efficient scalability.

Masterclass Τitle:
"Mastering AI Max: Scaling Search Performance with Google AI"

This masterclass goes beyond theory to provide the latest insights and a practical, hands-on guide to AI-powered Search campaigns. Focused on execution, the session covers how to launch, test, and extract maximum value from Google’s newest AI features. Drawing on real-world success stories from across EMEA, Robert will share actionable best practices and proven optimization frameworks. Attendees will leave with a clear understanding of how the search landscape is evolving and how to drive peak performance by applying these strategies immediately.