Stefanos Falkonakis

Stefanos Falkonakis is an executive leader with extensive experience in eCommerce, Customer Engagement, and Marketing, with a career spanning Greece, the UK, and the Netherlands. He spent nearly a decade living and working in Amsterdam, Edinburgh, and London, shaping his global perspective on digital transformation and consumer behavior.

From 2018 to 2024, he played a pivotal role at Insurancemarket, Greece’s largest insurance aggregator and part of Achmea, where he led Marketing and Growth Strategy, contributing significantly to the company’s scale-up and market leadership.

Since 2024, Stefanos has served as Marketing & Communication Leader of the Interamerican Group, where he is strengthening the Group’s position as an industry leader in insurance, innovation, and customer experience, overseeing brand strategy, communications, and omnichannel transformation across multiple markets.

PANEL DISCUSSION: "Marketing to an Audience of One"

How can brands personalize at scale without losing their voice—or their customers’ trust?

This panel brings together marketers from B2C and B2B brands across global, European, and regional markets to discuss how AI-driven personalization is transforming customer engagement. Panelists will share real-world examples of how they tailor content, offers, and journeys in real time, the tools behind these efforts, and the results they’ve achieved.

The conversation will also explore how to balance hyper-personalization with brand integrity, transparency, and customer trust, and where the real limits of personalization lie.

A practical discussion on what works, what doesn’t, and how to make personalization feel relevant, human, and on-brand.

Moderator: Thomas Krypas, Digital Transformation & AI Consultant, Mentor - Trainer

Members:
Stefanos Falkonakis, Group Marketing Leader, INTERAMERICAN
Maria Papagrigoriou, Digital Commerce Leader (E-commerce Manager), Psichogios Publications
Stavros Theodoratos, Digital Marketing Director, Novibet