Crystal Carter

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonald's, Tom,y and more.

As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement, and growth online.

She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO, and more.

Presentation Title:
"From Best Practice to Next Practice: Marketing Agility in the AI Era"

For years, marketing success was built on "best practices"—following guidelines and checklists to achieve predictable goals. We were trained to expect the expected.

But the AI era has shattered the rulebook. With new tools, new ways of accessing the web, and new metrics emerging daily, the pace is dizzying. How do you anchor your strategy in this hyper-dynamic space?

This keynote is your essential guide. You will move beyond outdated "best practices" and discover the agile strategies necessary to not just survive the AI revolution, but to thrive.

Prepare to shift your mindset and learn how to build a dynamic, future-proof marketing framework for the age of artificial intelligence.

In this session you’ll learn:
• Strategies for unlocking the promise of AI
• Futureproof methodologies for better marketing outcomes
• Frameworks for to drive visibility gains on AI and more

MASTERCLASS: "Futureproofing AI Visibility: Scaling AI Search and Agent Readiness"

The search and marketing landscape is rapidly shifting to the agentic web. Are your funnels ready? Marketers must adapt their strategies for both human and AI-agent users today!

Join this practical session for a deep dive into improving AI visibility in LLM responses, AI-powered search, and the agentic web. You’ll gain concrete strategies to scale visibility, monitor your impact, and effectively adapt to these new marketing channels.