Thomas Krypas

Thomas Krypas is a Strategy, Digital Transformation and Marketing Advisor with extensive experience supporting businesses, leadership teams and organizations in growth, performance improvement and decision-making. He specializes in marketing strategy, business growth, digital transformation and the evaluation of systems, processes and teams, helping organizations identify inefficiencies, align strategy with execution and improve overall performance. His work focuses on business diagnostics, marketing & growth audits, digital and operational maturity assessments, as well as the practical application of AI and digital tools to support management decisions and organizational effectiveness.

In parallel, he is actively involved in executive education and professional training, delivering seminars and workshops on:
-Marketing & Growth Strategy
-Digital Transformation & Business Performance
-Data-driven decision making
-Leadership, execution and change management

He has worked primarily with SMEs, service businesses, agencies and leadership teams, combining strategic thinking with a strong hands-on, results-oriented approach. His teaching and mentoring style emphasizes clarity, practical application and real business impact, bridging the gap between theory and day-to-day decision making.

PANEL DISCUSSION: "Marketing to an Audience of One"

How can brands personalize at scale without losing their voice—or their customers’ trust?

This panel brings together marketers from B2C and B2B brands across global, European, and regional markets to discuss how AI-driven personalization is transforming customer engagement. Panelists will share real-world examples of how they tailor content, offers, and journeys in real time, the tools behind these efforts, and the results they’ve achieved.

The conversation will also explore how to balance hyper-personalization with brand integrity, transparency, and customer trust, and where the real limits of personalization lie.

A practical discussion on what works, what doesn’t, and how to make personalization feel relevant, human, and on-brand.

Moderator: Thomas Krypas, Digital Transformation & AI Consultant, Mentor - Trainer

Members:
Stefanos Falkonakis, Group Marketing Leader, INTERAMERICAN
Maria Papagrigoriou, Digital Commerce Leader (E-commerce Manager), Psichogios Publications
Stavros Theodoratos, Digital Marketing Director, Novibet