Valeriya Pilkevich 

Valeriya Pilkevich is Enterprise AI Consultant, Trainer, and founder of AI Made Simple. She has trained over 10,000 professionals on genAI & Automation and consulted for companies like IKEA, Allianz, Siemens, and AppsFlyer. Before building her consulting practice, she worked at the Data & Analytics practice at Kantar - sitting across the table from CMOs defending every euro of marketing spend. That experience shapes her approach to AI today: every initiative must connect to measurable business outcomes.

Presentation Title:
“From AI Experiments to Measurable ROI: What It Actually Takes to Make AI Pay Off in Marketing”

CMOs have spent decades proving Marketing ROI. Now they carry the additional burden of proving the ROI of their AI investments. The organizations winning aren't treating these as separate problems - they're building holistically across three pillars: infrastructure, strategic use cases, and human-first adoption. This talk delivers a practical framework for marketing leaders ready to move from expensive experiments to measurable returns.