Maria Papagrigoriou

Maria Papagrigoriou is a digital commerce leader with 13+ years of experience in building and scaling B2C and B2B ecosystems. She operates at the intersection of data, customer experience and AI, leveraging technology to drive growth, improve profitability and redefine how customers engage with digital commerce platforms.

Since 2020, she has been leading digital commerce at Psichogios Publications, where she has developed multiple platforms and introduced AI-driven customer experiences. She was recognized in the Top 100 E-commerce Powerlist (2024) and is an active voice in the industry, contributing to discussions on digital commerce, CRM and AI in marketing.

PANEL DISCUSSION: "Marketing to an Audience of One"

How can brands personalize at scale without losing their voice—or their customers’ trust?

This panel brings together marketers from B2C and B2B brands across global, European, and regional markets to discuss how AI-driven personalization is transforming customer engagement. Panelists will share real-world examples of how they tailor content, offers, and journeys in real time, the tools behind these efforts, and the results they’ve achieved.

The conversation will also explore how to balance hyper-personalization with brand integrity, transparency, and customer trust, and where the real limits of personalization lie.

A practical discussion on what works, what doesn’t, and how to make personalization feel relevant, human, and on-brand.

Moderator: Thomas Krypas, Digital Transformation & AI Consultant, Mentor - Trainer

Members:
Stefanos Falkonakis, Group Marketing Leader, INTERAMERICAN
Maria Papagrigoriou, Digital Commerce Leader (E-commerce Manager), Psichogios Publications
Stavros Theodoratos, Digital Marketing Director, Novibet