Stavros Theodoratos

Digital Growth Architect with an engineering mindset, specializing in scalable systems that bridge MarTech and commercial success. I treat growth as an optimization problem, integrating performance-driven strategies with Growth Engineering to deliver measurable business impact.

Proven Track Record:

• Cosmos Sport SA: Orchestrated the digital growth strategy leading to a successful exit (acquired by JD Sports).
• Public Group: Spearheaded large-scale digital transformation and turnaround initiatives (merge of MediaMarkt & Public, launch of Retail Media, implementation of Advanced Digital Analytics & Insights).
• Innovation: Developer of bespoke AI SaaS solutions and strategic contributor to the digital marketing ecosystem.

PANEL DISCUSSION: "Marketing to an Audience of One"

How can brands personalize at scale without losing their voice—or their customers’ trust?

This panel brings together marketers from B2C and B2B brands across global, European, and regional markets to discuss how AI-driven personalization is transforming customer engagement. Panelists will share real-world examples of how they tailor content, offers, and journeys in real time, the tools behind these efforts, and the results they’ve achieved.

The conversation will also explore how to balance hyper-personalization with brand integrity, transparency, and customer trust, and where the real limits of personalization lie.

A practical discussion on what works, what doesn’t, and how to make personalization feel relevant, human, and on-brand.

Moderator: Thomas Krypas, Digital Transformation & AI Consultant, Mentor - Trainer

Members:
Stefanos Falkonakis, Group Marketing Leader, INTERAMERICAN
Maria Papagrigoriou, Digital Commerce Leader (E-commerce Manager), Psichogios Publications
Stavros Theodoratos, Digital Marketing Director, Novibet